who we are 

Established in 1998 and nestled near the celebrated Pleasure Point on the Eastside of Santa Cruz, our shop has recently transitioned to new ownership while maintaining its cherished local legacy. Originally founded by Don and Diane Berkhiemer, who expertly passed down their trade and knowledge, the business continues to thrive under the stewardship of Ishtar and Oliver. Ishtar, with over 25 years of self-taught sewing experience learned initially from her mother and enriched by Diane's mentorship, pairs her skills with Oliver’s lifetime passion for surfing. Today, we specialize in wetsuit repairs and alterations, surfboard consignment, rentals, and offer a distinctive collection of island-inspired gifts. Whether you're gearing up to surf or in search of the perfect coastal keepsake, everything you need is right here. Visit us to experience the legacy and future of our local surf culture and craftsmanship.